SeedWorld Celebrating 100 Years of Growth

Seed World Media is proud to present our 100th Anniversary website. Join us as we celebrate #100YearsOfGrowth.
This website will take you through the history of the seed industry, focusing on technology, notable events, innovation and what’s shaped the industry. Looking toward the future, we will also be discussing current events and the future of the seed industry. Updates will be added frequently, so make sure to check back often.

June 1995

A Profile of the Successful Ag Executive

In 1995, an anonymous (to us) writer asked, “What does it take to make $200,000 a year?” And while that question may no longer be a mystery, back in ’95, it was a new study of agribusiness and food executives on the traits of a successful executive.

This story was published in the June 1995 edition of Seed World. We conducted a quick Internet search, one that didn’t turn up anything, archives included, on this survey. The study considered many aspects of not only an individual’s professional statuses, but also weighed in on their personal history as well.

A Profile of the Successful Ag Executive

1940

All-America Entries for 1940 Now Due

All-American seed trials were not general trials; they were for prospective new varieties, believed by their owners or sponsors, to be worthy of listing by the seed industry of North America and displacing any similar variety now in commerce.

1980

ASTA Elects New Officers

In June 1980, some seed news articles were handwritten and Kathryn McDermott Cooney, from Seed Trade News, can attest to this since she took award for an excellent article that she had handwritten.

Publishing has changed dramatically throughout the last three decades, but one thing remains the same — great knowledge of the seed industry does not go unnoticed.

ASTA Elects New Officers

The American Seed Trade Association, an association that dates back to 1883, presented meritorious service awards to Seed World publisher Glenn Wiklund.

1915

Onion Seed Growing in California

Sunny California is not only noted for its gold, its scenic and natural wonders, but has become very prominent as a source of supply for large quantities of garden seeds.

Thousands of acres are devoted to seed growing. Beet, carrot, endive, lettuce, onion, parsley, parsnip, radish, salsify, celery and flower seeds are the principal varieties produced. …

Two years are required to make a crop of onion seed as the bulbs require a year to grow from seed and another year to produce the seed from the bulbs. …

It will be readily seen that there is no small amount of labor connected with the production of onion seed, as it requires practically all hand labor from the time the seed is planted to the production of the bulbs and the growing of the seed, which takes two years. During this time the crop is subjected to injury from floods, drought and disease. The ripening period during July is a very critical time as should a hot wind come at that time, when the crop is in flower, there is always a heavy loss. The flowers are very easily injured by heat. When this happens the seed is not perfect.

The disease most to be feared and which is prevalent more or less each year is Perinespora, known locally as “Blight” or “Mildew” and as yet there has never been a remedy found for it.

June 1957

American Seed Trade Association (ASTA) Convention — Schedule of Meetings for the June 1957 convention

ASTA Schedule of Meetings for the June 1957 convention

The schedule is accompanied by sponsorship advertisements. Brown’s Bag Filling Machine Co. successfully includes a call-to-action in their advertisement by inviting the readers to come to Booth 404 to view their "improved seed packeting machine."

March 1915

Field Peas Vs. Cow Peas

A great deal of inquiry comes to the Agricultural College in regard to cow peas. It may be well to call attention to the fact that there is a difference between cow peas and field peas. Cow peas are really beans. Cow peas is a crop which is grown in the South. It requires a hot climate and hot conditions for its development. It will not thrive at all in cool weather and the least frost absolutely kills it.

Field peas, on the other hand, are true peas and will stand a very great deal of cold. They are not injured by slight frosts. They grow better in cool climates where the days are relatively cool and the nights quite cool. Cow peas are not adapted for Colorado conditions. In fact, they can only be grown in a very few of the warmer portions of the state. Field peas, however, are an excellent crop for our high Colorado altitudes and cooler situations.

—Alvin Keyser, Colorado Experiment Station, Fort Collins, Colo.

1940

Seed World Volume 1 — Number 2 Cover Comparison

The March 1915 edition of Seed World magazine
The October 2014 issue of Seed World

The March 1915 edition of Seed World magazine has something in common with the October 2014 issue — the back cover advertisement is still a popular ad placement opportunity for marketers.

Whether it was in black and white (black and beige, rather) with mostly text and logos or full color with focus points and clearly placed copy, a call to action and value proposition from the advertiser remains consistent.